The Story Behind Scentsy Candles: Why Now, and What’s Next 2025

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The Story Behind Scentsy Candles: Why Now, and What’s Next

The Story Behind Scentsy Candles is more than just a tale of adding a new product — it’s a defining moment in our journey. For over two decades, Scentsy has filled lives with fragrance and joy. From our very first Electric Scentsy Wax Warmer and Scentsy Wax Bar in 2004 to becoming a global brand known for flame-free fragrance innovation, we’ve always been more than just scent — we’re a feeling, a lifestyle, a movement.

And now, in September 2025, we’re igniting something entirely new — quite literally.
Introducing: Scentsy Candles. Launching first in the USA and Canada, with the rest of the world coming shortly.

But that begs the question: Why now? And what’s next?

Why Is Scentsy Making Candles, and Why Now?

For years, Scentsy was proudly flame-free — and that hasn’t changed. Wickless wax and Warmers will always be the heart of our brand.

But here’s the truth:

“Most fragrance lovers enjoy candles, too. They aren’t choosing between wax melts and candles. They want both.” — Scentsy HQ, 2025 Launch Announcement

And that’s precisely what we’re giving our consultants and our customers.

The global candle industry is booming, with younger consumers (Gen Z) leading the way. These fragrance fans love variety, ritual, and stylish décor — and candles fit right into that. So, we decided it was time to stop sending our customers elsewhere and instead, welcome them home to Scentsy for all their fragrance needs.

So lets continue with our blog on The Story Behind Scentsy Candles – why and why now!

What Makes Scentsy Candles Special?

This isn’t just another candle. It’s Scentsy-quality through and through.

🕯️ Made with a premium soy-blend wax
🌬️ Designed for a clean, consistent burn
🌈 Poured in design-forward vessels that elevate your space
💜 Available in signature Scentsy fragrances you already know and love
🏠 Manufactured in-house at Scentsy’s state-of-the-art facility in Meridian, Idaho

We’ve spent years crafting the ideal candle experience — balancing safety, performance, and scent with the same care that made our Warmers iconic.

“We’re not turning away from our wax-and-Warmer roots. We’re building on them.”
— Scentsy HQ, 2025

What’s Next? A Fragrance Evolution

The launch of Scentsy Candles isn’t a shift — it’s a step forward.

We’re becoming what we were always meant to be:

“An industry-leading, international fragrance company.”

And this is just the beginning.

Expect more Scentsy candle sizes.
More fan-favourite Scentsy fragrances.
More thoughtful, design-led vessels.
And eventually… a candle launch near you.

Because while Scentsy Candles are lighting up homes in the USA and Canada this September, they’ll be warming hearts across the globe very soon. (Psst… join my pre-launch list if you’re outside those regions — and be first in line.)

Final Thoughts from a Fragrance Consultant

“In my 14 years with Scentsy, I’ve never seen a moment this exciting. This is history in the making — and I’m so proud to help launch it.”
— Alexandra Wickfree, Superstar Director & Scentsy Fragrance Consultant

Whether you’re a candle collector, a wax melts lover, or someone who lives for a beautifully scented home — this is your time to glow with us.

Love Candles? Join the Glow-Up

If you’re already obsessed with candles, wax melts, or all things fragrance (you read this blog, The Story Behind Scentsy Candles, after all) — you should talk to us!

We’re welcoming passionate people worldwide to join us as Scentsy Fragrance Consultants. Whether candles are already available in your region or are on the way, this is the perfect moment to jump in and build your business into a glowing success.

“After 14 amazing years with Scentsy, I’ve never been more excited for what’s coming. This candle launch is huge — and the opportunity to grow with it is even bigger.”
— Alexandra Wickfree, Superstar Director & Fragrance Consultant

📩 Message me today to learn more about becoming a Consultant — no pressure, just honest info, support, and the freedom to build something beautiful.

I hope you enjoyed this blog on ‘The Story Behind Scentsy Candles.’ Do you have any questions? Please ask in our comments section.