New Ted Lasso Scentsy Collection Is Here
The Ted Lasso Scentsy Collection has arrived, bringing three fragrances inspired by AFC Richmond straight into your wax warmer. I’m Alexandra Watson, and together with my husband Scott I have been an independent Scentsy Consultant since April 2011, when we became the very first Scentsy Consultants in the UK and Europe. Licensed collaborations like this one are always among the quickest to sell out, so here’s everything you need to know before it goes live.
What Is the Ted Lasso Scentsy Collection?
It’s a three-fragrance Scentsy Wax collection and Scent Circles built around the world of AFC Richmond, from the gentle optimism of the Diamond Dogs to the warmth of Ted’s own biscuit tin. Each bar carries the collection’s signature blue and red AFC Richmond crest styling, and the range launches globally at the same time.
| Detail | Info |
|---|---|
| Launch date | 10 August 2026 |
| Launch time | 7:00pm BST / 9:00pm GMT+3 |
| Wax Collection price | £28 / €34 |
| Scent Circle Bundle price | £16 / €19.50 |
| Number of fragrances | 3 |
Fragrances in the Ted Lasso Scentsy Wax Collection
Biscuits with the Boss
Warm vanilla sugar · Buttery rum · Caramel
A cosy, comforting bake-shop scent inspired by Ted’s famous shortbread biscuits.
The Diamond Dogs
Lavender · Airy musk · Cedarwood
A calming, grounded blend that reflects the show’s most thoughtful, honest moments.
Smells Like Potential
Dewdrops · Green apple · White floral
Fresh and hopeful, a scent that matches the show’s most quoted line about believing in what’s possible.
These are also available in Scent Circle bundles for mega Ted fans… and Hannah Waddingham fans too!
How to Shop the Ted Lasso Collection
The full Ted Lasso Scentsy Wax Collection and Scent Circle Bundle go live on my Scentsy storefront at 7 pm on 10 August. Because licensed collaborations like this tend to sell out quickly, I’d recommend having the store open and ready before launch time.
My Thoughts
Fifteen years into selling Scentsy in the UK and Europe, I’ve learned that TV and film licensed collections are always our fastest sellers, and I have a feeling Biscuits with the Boss is going to be the standout here. It’s the kind of warm, sweet scent that suits every room, whether or not you’ve watched the show. If you’re a fan of AFC Richmond’s more hopeful outlook, Smells Like Potential is worth a spot in your warmer too.
Frequently Asked Questions
When does the Ted Lasso Scentsy Collection launch?
The collection launches globally on 10 August 2026 at 7pm BST.
How much does the Ted Lasso Scentsy Wax Collection cost?
The Wax Collection is £28 / €34, and the Scent Circle Bundle is £16 / €19.50.
How many fragrances are in the Ted Lasso collection?
There are three fragrances: Biscuits with the Boss, The Diamond Dogs, and Smells Like Potential.
Is the Ted Lasso Scentsy Collection available worldwide?
Yes, the collection launches globally at the same time, including on our UK and European storefront.
Want to Join Scentsy?
If you love collections like this one and fancy finding out more about becoming a Scentsy Consultant yourself, Drop me a message here and I’ll talk you through it.
