Scentsy suprised and delighted it's consutlants in Las Vegas at covnention last week when they announced a total rebranding of the fragrance arm of the company. Lyndsey Randolph, Scentsy's Chief Creative Officer, revealed the bold new logo which replaces the sister frisky logo's we have been using since the company began as a basement business.
Lyndsay showed the old logos, highlighting the Sister Frisky font that so boldly communicated who Scentsy was for the first decade as it grew into a global Fortune 500 direct sales business. She explained how the round seal logo that is in use on much of our packaging today has been used as a foundation for rebuilding a new logo that is fresh and new, while retaining the core of what customers and consultants recognize as Scentsy.
Building new logo, she began with the purple round seal. Adding three stars to the top part of the seal and the phrase “Authentic Product” to the top and bottom edges of the seal, so you can see the familiarity to the former logo. She introduced a new element to the bottom half of the seal, with an “EST. 2004″ marking that gives further honor to our beginning as a company. To finish off the new logo, the company name was added to a rectangular plate with a modern font based on Mister Eaves, which was a font that was often used by Scentsy in copy and title positions. Now at the forefront, this font delivers a clean look that fits perfectly in a modern home.
This new logo paves the way for product categories to be identified with category specific logos as well. Adding simple silhouette logos below the new Scentsy logo, we now have logos for seven newly defined product categories. Our new categories are Scentsy Home, Scentsy Skin (women’s body care), Scentsy Laundry, Scentsy Kids, Scentsy Scent, Scentsy Groom (men’s body care), and Scentsy Clean. Not all these will be available for sale in europe but we expect to have the full range over time.
New products in these categories are now being released in Autumn 2015 adnd you can find out more about what will be in each on our Wickfree Family You Tube channel here. If you want to be among the first to receive a copy of the new catalog, be sure to join our email list and we will send you the catalog as soon as we have it.